PODCASTERS AND VIDEO STREAMING SERVICES CAUGHT PUMPING UP THE VOLUME ON ADVERTISEMENTS WOULD FACE A STATE FINE IF A BILL THAT COULD BE DEBATED IN A SENATE COMMITTEE BECOMES LAW.
SENATOR JEFF TAYLOR OF SIOUX CENTER SAYS LOUD ADS DO CATCH YOUR ATTENTION:
VOLUME1 OC………AN IRRITATION.” :13
LAWMAKERS ARE CONSIDERING CHANGES IN THE BILL, INCLUDING WHICH STATE AGENCY WOULD BE IN CHARGE OF TAKING COMPLAINTS AND CONDUCTING INVESTIGATIONS.
TAYLOR SAYS HIS MAIN CONCERN WITH THE BILL IS FIGURING OUT IF THE STATE WOULD BE ABLE TO ENFORCE THE POLICY AND ISSUE FINES OF AT LEAST FIVE-HUNDRED DOLLARS.
VOLUME2 OC…….WELL OR FAIRLY.” :12
A FEDERAL LAW PASSED IN 2010 BARS TELEVISION STATIONS AND T-V NETWORKS FROM BOOSTING THE VOLUME OF COMMERCIALS TO LEVELS ABOVE THE PROGRAMS THE ADS ACCOMPANY.
THE COMMERCIAL ADVERTISEMENT LOUDNESS MITIGATION OR CALM ACT DOES NOT APPLY TO RADIO STATIONS OR TO ONLINE PROGRAMMING.
FILE PHOTO/RADIO IOWA
