A program to encourage parents to read to their toddlers and babies is increasing its local outreach.
The Prime Age to Engage campaign targets newborns to three -year-old children.
Matt Ohman of the Siouxland Human Investment Partnership or SHIP says Talk Play Read and Sing are the taglines of that message:
OC……..go to kindergarten. :15
Books are available at several locations around Sioux City including the Boys and Girls Club, the United Way and other non-profits.
Ohman says students from the Sioux City Career Academy are also helping in the reading effort:
OC……….at these bookshelves. :12
The students also conducted a book drive to help the effort.
Ohman also unveiled a mobile bookshelf wagon to take to community events to distribute books.