Home Local News SIOUX CITY’S HARD ROCK RIGHTS ACQUIRED BY HARD ROCK INTERNATIONAL

SIOUX CITY’S HARD ROCK RIGHTS ACQUIRED BY HARD ROCK INTERNATIONAL

4293
0
SHARE

A Hard Rock Cafe is now possible in Sioux City following a financial deal announced Friday.

Hard Rock International has acquired the hotel-casino rights in the western United States from BREF HR, LLC.

That allows Hard Rock International to exclusively license Hard Rock Casinos and Hotel-Casinos in the western U.S., including Sioux City.

The brand name has been divided for 35 years and is now united under Hard Rock International as part of a large-scale rights acquisition.

Sioux City’s Hard Rock Hotel & Casino ownership and management will remain the same, with the partnership between the Missouri River Historical Development and Sioux City Entertainment, an affiliate of Warner Gaming.

The deal also gives the Sioux City venue access to the larger collection of music memorabilia owned by Hard Rock International.